UXGear

Marketing sites look like the easy category and are not. There is no complex state and no data model, so all the difficulty concentrates in the two things that are genuinely hard to get right: perceived performance and motion that feels deliberate rather than decorative.

The failure mode is specific. Heavy imagery and animation libraries make the first load slow, and a studio site that takes four seconds to paint has already lost the argument it exists to make — before anyone reads a word of the copy.

The site is Next.js on Vercel, built so the content renders on the server and arrives as HTML rather than assembling itself in the browser. Images go through the framework's optimisation pipeline with explicit dimensions, so the layout never jumps while they load.

Motion is used at section boundaries rather than on every element. The restraint is the point: a page where everything animates reads as a template, and a page where two or three things move at the right moment reads as considered.